Hidden from view in these Coca-Cola, Hershey's and Cadbury Wispa commercials
are extremely excited dentists handing out business cards to parade-goers.
94% of men polled said they'd love to have a box of those fuzzy, all-lips
creatures from the Coke TV spot (:32) for "recreational activities." The
other 6% were within earshot of their wives when polled and awkwardly
changed the topic to baseball.
RC Cola also planned to run a TV spot featuring a parade, but focus groups
rejected the commercial, pointing out that "two old guys and a chipmunk
wearing a fanny pack do not a parade make."
The boy who eagerly hands his mother the Hershey Kiss at the end of
commercial #2 without looking the least bit tempted by the huge bowl of
chocolate in front of him is actually a robot designed by the same inventor
who created Ricky Schroeder.
Fun fact: Cadbury
discontinued Wispa in 2003 until a huge Internet support campaign brought
it back in 2007. (Hence, the commercial at left.) The Internet, however,
was unable to save Cadbury's ill-fated "Butter Brickle Salad in a Box".
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