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Original Toggi Fine Imported Chocolate Wafers

OFFICIAL SNACK REPORT
Sanctioned By WASAW Snack Committee

Reviewed By: Paddy O'Poppycock

Location: A&P

PRICE: $1.39

OFFICIAL NAME OF SNACK:
Original Toggi Fine Imported Chocolate Wafers

WEIGHT: 1.76 oz.

DESCRIPTION OF SNACK:
Two mega-long sticks of wafer cookies enrobed in milk chocolate. Think KitKats on steroids, with a thinner skin. Packaging says "Produced in Greece."

FIRST FOUR INGREDIENTS:
Sugar, wheat flour, hydrogenated vegetable oil, hazelnut paste

SSI RATING (SNACK SATISFACTION INDEX - 1-10): 9.6

 

Image borrowed from monstermarketplace.com

UPSIDE:

I was expecting so little from Toggi I let the candy bar sit around for two months before eating it. What a mistake.

Toggi may be the biggest surprise snack I've ever come across. The milk chocolate is absolutely superb, but layered thin enough to let the wafer cookies fight for attention on your tongue. Just a really nice snack experience. The easiest comparison would be to put Toggi side-by-side with KitKat, but KitKat is a bit different. And by different, I mean "not as good."

KitKat pours on the chocolate really thick. When you "break off a bit of that KitKat bar," you're snapping solid chocolate. The KitKat wafers are certainly second banana and really just there to add a light crunch when you bite into them. I'm not disparaging KitKats at all - they're amazing. But. Toggi knows that a great supporting cast often makes for a superior snack.

Seriously - I'm skipping the KitKat and heading for the Toggi whenever the opportunity presents itself in the future. So what if I won't be able to "break me off a bit of that Kit Kat bar" anymore. Snapping off candy chunks is for sissies, anyway.

DOWNSIDE:

Price is about double that of normal candy bars, and the two Toggi sticks are really long. Normally not a bad thing, but the "melt in your hand" factor grows the longer you're holding a lightly enrobed chocolate cookie. So just be prepared to take a bite and put the Toggi back down. This is not a cookie you can just shove in your mouth like a KitKat.

PACKAGING:

Eh, it's okay. I thought the candy was Austrian or Swiss from the white-capped mountains on it.

One big issue - the wrapper shows three cookie sticks and you only get two in the package. Not that you could even eat three, but let's be accurate in what we're selling, okay Toggi? That misrepresentation crap may fly in Europe, but over here in the States, we expect honest packaging from our snack companies.

Actually, no we don't. Snack companies have been overhyping what's inside their packages for years. So go ahead, Toggi. Throw a fourth cookie on the package next year.

DO I RECOMMEND YOU TRY THIS YOURSELF? (YES/NO - EXPLAIN):

Absolutely. I was shocked to find it in my local A&P.

HOW CAN THE PRODUCT BE IMPROVED:

Increase distribution, run an ad campaign to alert snackers everywhere of this delicious snack. Maybe run a commercial that states, "Give us a break, give us a break, give us a break from that friggin' KitKat bar jingle."

TOGGI IS SAID TO BE PRODUCED IN GREECE. AREN'T YOU GOING TO GREECE ON YOUR HONEYMOON THIS SUMMER?

I will be stopping in Greece as part of a Mediterranean cruise, yes. And I plan to not only buy Toggi when I'm there, but track down the Toggi CEO and hug him.


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