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Nestle Original Yorkie

OFFICIAL SNACK REPORT
Sanctioned By WASAW Snack Committee

Reviewed By: Paddy O'Poppycock Location: A&P OFFICIAL NAME OF SNACK: Nestle Original Yorkie WEIGHT: 68 grams (?) DESCRIPTION OF SNACK: Standard milk chocolate bar - thick chocolate. Rich taste. And that's about it... until you notice the "It's not for Girls" tagline on the side of the packaging and start scratching your head. SSI RATING (SNACK SATISFACTION INDEX - 1-10):  6 UPSIDE:  It's good, quality chocolate. And thickness of chocolate bar provides for a satisfying snack experience. DOWNSIDE: Um, boring?

Image from Ananova First 4 ingredients: Sugar Dried whole milk Cocoa butter Cocoa mass (what, is this a Catholic candy?)

PACKAGING:

So what's up with the "It's not for Girls" tagline on the side of the package? Here's an unbiased look at the campaign from a UK blog post on the topic. Personally, if they made this candy bar a bit more unique and tasty, I'd say "It's not for anyone but me." But in its current state I'd be happy to share it with a girl, a boy, or even a Yorkshire terrier.

DO YOU RECOMMEND THIS SNACK? (YES/NO - EXPLAIN):

Honestly, not really. There's not a thing wrong with this candy bar, and it's a strong alternative to a Hershey bar here in the States (if you're hankering for thicker, richer chocolate). But it feels more gimmicky than a candy bar ought to... just not worth all the advertising and marketing effort that appears to have gone into shaping this simple candy bar to appeal to men.

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