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Mallo Cup
OFFICIAL SNACK REPORT
Sanctioned By WASAW
Snack Committee
Reviewed By: Paddy O'Poppycock Location: Old Time Candy OFFICIAL NAME OF SNACK: DESCRIPTION OF SNACK: SSI RATING (SNACK SATISFACTION INDEX - 1-10): 7.5 UPSIDE: Mallo Cups have been around for decades - they were, in fact, a favorite of my father's when he was growing up. Inside each package is a cardboard bottom with Mallo Cup play money - or points - printed on them. Save 500 points and receive a $1.00 rebate check, for example. I remember this card from my early days on this planet, and I'm fairly certain these cardboard points haven't changed a lick. Someday, I may even send away for the Prize Catalog. I half-expect to find out I can exchange 10,000 Mallo Cup points for some X-Ray Glasses. The candy, itself, is solid. Not something you want every day like a Reese's Peanut Butter cup, but when you get that hankerin' for a marshmallow-like taste, you'll do no better than a Mallo Cup. |
Milk Chocolate |
DOWNSIDE:
Difficult to find, and not an earth-shattering snack experience. If you've seen these candies for years and never tried one, your first experience is not necessarily going to be snack nirvana. But you'll be more than satisfied.
PACKAGING:
Awesome. The copyright on the package says 1983. Which leads me to believe that was the last time this wrapper changed. And my guess is even then it was a minor change - probably a word here or there in fine print to appease the lawyers. But the classic yellow with red lettering is just so appealing. It harkens back to an older time, yet that chocolate shell filled with goodness is always in fashion. Love that "Play Money Rebate Offer, Details Inside" red burst in the bottom left-corner. You just know that was first put there ages ago, perhaps 1950. And no one ever thought to remove it. I applaud you, Boyer.
DO YOU RECOMMEND THIS SNACK? (YES/NO - EXPLAIN):
Absolutely. It's a nice-tasting snack, and holds a great deal of history. What that history is, I'm not sure. Only that it's been around for a long time, disappeared from our collective consciousness on more than one occasion, but then WHAMMO! you see it at a random snack counter and wonder, "I haven't tried one of those in years." Well, Chester, try one again. Support smaller candy companies like Boyer. Eat a Mallo Cup.
Ah, good question. Mallo Cups aren't exactly the official snack of the next generation. Which is why I like them. Their retro-look says you're a true independent, able to embrace your past while boldly stepping forward into the future at the same time. Okay, that last sentence was complete crap. Still, though, I'd love to see Mallo Cups suddenly catch fire. Stick one in a Lindsay Lohan movie or something.
Yes! Jon R. writes in to say, "According to a documentary on the Travel Channel or The Food Channel or some such cable channel, the Mallo Cup was the first candy on to be in cup form. They said that it predates the Reese's cup. So, to Boyer we should offer our thanks. Without the ingenuity of this company's idea, there would probably be no peanut butter cups."
Very interesting. Well, except that part about not knowing what channel the documentary aired on (I'm guessing it may have been Unwrapped on The Food Network). I agree with Jon, though, that Boyer deserves a nod in snack ingenuity, and a place in the Snack Hall of Fame. Also, 4 Free Issues of Newsweek if they order now.
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