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LesserEvil Krinkle Sticks: Classic Sea Salt
OFFICIAL SNACK REPORT
Sanctioned By WASAW Snack Committee
Reviewed By: Paddy O'Poppycock
Location: Iron Tomato (White Plains, NY)
OFFICIAL NAME OF SNACK:
PRICE: Unclear as Iron Tomato failed to give me a receipt. While trying to purchase this new treat, it took no less than three employees to figure out the cost. By that time, I was already daydreaming and staring at the gelato.
DESCRIPTION OF SNACK:
SSI RATING (SNACK SATISFACTION INDEX - 1-10): 7.8
UPSIDE: Tasty. Solid. Bordering on addictive. And 75% less fat. LesserEvil's philosophy is that we deserve a salty snack without all the fat and evilness we've come to expect from most chips and the like. They're right, of course. But we've been subjected far too long to inferior snacks that, while less fatty, are less tasty.I'm happy to report that Krinkle Sticks deliver the snap, krinkle and pop. A 1.2 ounce bag satisfied my hunger, and left me feeling 75% less guilty when all was said and done.
One other point - Krinkle Sticks are baked and gluten free. I'm not entirely sure what gluten is, but I'm fairly certain some people can't eat it and it's a substance necessary to create spackle.
DOWNSIDE: Oh, the sodium. I guess you've got to make up for the taste somewhere when you drop all that fat. This bag contains 270mg of the S stuff, which is 11% of your daily diet. So please... don't eat 10 bags in a day.
PACKAGING: Fun, great colors, and overall the package allows for a lot of key messaging to appear without making the bag look cluttered. Back of the bag includes a Stop Bad Snacking: Potato Chip Snackcident Prevention blurb that is entertaining and, well, only slightly shorter in length than an Ayn Rand novel.
DO YOU RECOMMEND THIS SNACK? (YES/NO - EXPLAIN): Yes, but good luck finding it. LesserEvil snacks are not widely distributed. Fortunately, you can buy online.
(UPDATE: Just found LesserEvil snacks in Target. So the revolution has begun...)
WHAT ABOUT THE RUMOR THAT LesserEvil WAS SUPPOSED TO SEND YOU A CASE OF SNACKS TO REVIEW?
Yes, snack companies in the past have sent me food to review, and I've gladly obliged by accepting their free snacks, reviewing them and then giving the rest to hungry co-workers with questionable hygiene. (Questionable hygiene not a requirement, mind you, that's just the way it's worked out. The perfumed employees don't seem to come by my desk too often.)
Anyway, LesserEvil did reach out to me with a very witty email and a request to review their snacks. I agreed and provided a mailing address. Five weeks later: No snacks. Shouldn't snacks with 75% less fat travel faster? When I stumbled upon a bag of Krinkle Sticks in an upscale deli in White Plains, I went ahead and took matters into my own hands.
UPDATE: Six weeks after the promise of LesserEvil snacking sensation, the (large) box arrived! Life is good.
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