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OFFICIAL SNACK REPORT
Sanctioned By WASAW Snack Committee
Reviewed By: Paddy O'Poppycock
Location: Target - Palisades Mall
OFFICIAL NAME OF SNACK:
DESCRIPTION OF SNACK: Imagine that your Twix bar got all jiggy with it one night and stripped off its top. Now flatten the cookie, make a shallow indentation in the top-middle of it, and spread the Twix caramel real thin before dumping a layer of milk chocolate over the caramel.
Odd looking? Most definitely. It basically looks like something you would eventually come up with on your own if you found yourself alone in your kitchen with shortbread, caramel sauce and a thin chocolate bar that had been left out in the sun. Oh, and a large bottle of scotch.
SSI RATING (SNACK SATISFACTION INDEX - 1-10): 6
UPSIDE: The fact the entire snack isn't coated in chocolate makes it both unique and a relief. Here's a bar that isn't messy or overpowered by milk chocolate, and actually tastes very much like a Twix. Of course, as the box tells it, Cookies & Twix makes for "an incredible taste sensation that you can enjoy anytime, anywhere." Well, hell, isn't that the definition of most snacks? Actually, no - try eating a Twix bar in 100-degree heat.
DOWNSIDE: Do I need to be British to eat this thing? It's seriously an odd experience holding one of these bars in your hand. You're not sure whether to dip it in some tea before taking a bite or try paving your deck with it.
And let's be honest - how many times have you seen these yellow boxes in your grocery store and thought, "Huh - someone must be test-marketing a new snack." No matter how long this snacks is in stores, it's going to look like a test product. Cookies & Twix just can't be taken seriously. (See packaging for more.)
One last thing - there are also Cookies & Snickers and Cookies & Milky Way bars. Which is fine. But isn't Cookies & Twix redundant? Whereas you're adding a cookie to a Snickers or a Milky Way, Twix already had a cookie. My head hurts.
Image stolen from Peapod.
1ST 4 INGREDIENTS:
Partially Hydrogenated Soybean and/or Cottonseed Oil
LAST 4 INGREDIENTS:
Like Big Bird exploded all over an ampersand (&). This has to rank among the worst designed packaging of any snack - ever. You just can't take this snack seriously. These snack bars look like something the local Junior High School cheerleading squad would be selling at halftime to make some extra money. And one question - is M&M Mars trying to do for the "&" what email did for the "@"? Why those #%@$&!
DO YOU RECOMMEND I TRY THIS SNACK? (YES/NO - EXPLAIN):
Taste-wise, this product is more than fine. A little stiff, but it doesn't mess around. (The John Kerry of snacks?) But here's the thing - would you want to be caught eating one of these bars in its wrapper? Put these in your kids' school lunches and there's a good chance they'll get beaten up.
THESE BARS MUST BE PERFECT FOR SOMETHING?
Yes, according to the back of the snack box, they're "Perfect for those times when a cookie is not enough and candy is too much!" (That catch-phrase is trademarked, by the way, so if you're cooking up your own cookie/candy bar combos in your kitchen, back off!)
HOW CAN THE PRODUCT BE IMPROVED:
We're only human - we judge a snack by its wrapper. So let's work on the packaging a bit, start selling these in the U.K., and hope like hell that someone, anyone out there has experienced one of those times when a cookie is not enough and candy is too much.
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