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OFFICIAL SNACK REPORT
Sanctioned By WASAW Snack Committee

Reviewed By: Paddy O'Poppycock Location: A&P OFFICIAL NAME OF SNACK: Reese's Swoops Price: $1.79 WEIGHT: 3.78 oz (3 - 1.26 oz cups) DESCRIPTION OF SNACK: One carton (pictured at right) contains three individual cups, and each cup holds six "Peanut Butter Candy Slices." Slices basically look like chocolate potato chips. From the packaging: "Swoops are the essences of your favorite chocolate candy. The unique shape envelops your mouth in chocolate bliss. Take a moment to experience Swoops... anytime, anywhere!" Interpretation: We're going to shower you with marketing speak in the hopes you are fooled into believing this product is the greatest American accomplishment since Baywatch. SSI RATING (SNACK SATISFACTION INDEX - 1-10):  4 UPSIDE:  Fun packaging, the wacky slice-shape allows for a nice fit on your tongue, and the handy little cup containers are great for dropping into kids' lunchboxes. DOWNSIDE: Kids will likely throw the cups away the second they get to school - or trade them for something more tasty, like chicken liver. I don't quite get it - there's chocolate and there's peanut butter, just like in Reese's Peanut Butter Cups. But when put together in this wacky potato chip shape, they just don't taste right. At least to me. Maybe my brain assumes that under the candy will be an actual potato chip. I mean, why the hell would a candy company create candy in that shape if there wasn't a potato chip inside? And for anyone who has had chocolate-covered potato chips, you know they are among the greatest snacks on earth. Swoops come in other flavors - like the straight-up Hershey's Swoops. Which I would assume might be a better test to see if indeed the taste of the candy changes when formed into this potato chip shape.

First 4 Ingredients Partially Defatted Peanuts Sugar Partially Hydrogenated Vegetable Oils Reduced Minerals Whey (Milk)   PACKAGING: Very well done. Great graphics, fun cup containers, very family-friendly. And I put the cups to the test. Since I didn't actually enjoy eating the product, I thought I'd leave two cups in my hot car for an entire workday. The "slices" all melted into one glob, but were 100% contained inside the sealed cups. A great improvement over Reese's Peanut Butter Cup packaging when it comes to the melt factor.

DO YOU RECOMMEND THIS SNACK? (YES/NO - EXPLAIN):

Giving Swoops the benefit of the doubt, there may be a cool factor in elementary school playgrounds for kids who carry around their Swoops. After all, "Swoops" is fun to say. (And it rhymes with "poop", a first-grade crowd-pleaser.) But for the rest of us, I recommend skipping this marketing Hail Mary and just go for Reese's Peanut Butter Cups, or if you're really worried about candy melting in your hands (or car), Reese's Pieces.
 

HOW MANY POINTS DID REESE SWOOPS SCORE THIS SEASON?